KOCHI RESTREPO

Agency: Ogilvy Panama

Client: Medcom

Creative Direction: Kochi Restrepo

Art Direction: Edmar Quiros

Production Company: VFX Panama / Pasto BsAs

We installed a device inside the potholes of the most damaged streets in the city that tweets a complaint every time it is stepped by a car to the twitter account of the Department of Public Works (@MOPdePanama). A special segment was created in our news show to present the complaints and made others aware as well. People started interacting with the tweeting pothole, share their experiences for public exposure on twitter and tv.

2016

Cannes Lions. Bronze. Entertainment. Social Brand Experience.

Latam Effie Awards. Gold. Media Idea.

Latam Effie Awards. Silver. Real Time Marketing.

Latam Effie Awards. Silver. Corporate Reputation / Professional Services

Ad Stars Korea. Gold. Outdoor. Ambient.

Ad Stars Korea. Silver. Outdoor. Ambient.

Ad Stars Korea. Silver. Public Service Advertising.

Ad Stars Korea. Bronze. Place Brand.

Ad Stars Korea. Bronze. Interactive. Innovative use of technology.

Ad Stars Korea. Bronze. Interactive. Games/Branded Tech.

Ad Stars Korea. Bronze. Media. Use of Media.

Ad Stars Korea. Bronze. PR. Integrated Campaign.

Antigua Festival. Grand Prix. Online Advertising.

Antigua Festival. Gold. PR.

Antigua Festival. Gold. Best Use of Media.

One Show. Silver. Social Media. Innovation in Social Media.

One Show. Silver. Social Media. Corporate Social Responsibility. Branded Social Campaign.

One Show. Silver. Public Relations. Corporate Social Responsibility. Brands, Products & Services.

One Show.Merit Award. Innovation. Innovation in Branded Entertainment.

One Show.Merit Award. Innovation. Innovation in Direct Marketing.

One Show.Merit Award. Innovation. Ambient. The Tweeting Pothole.

One Show.Merit Award. Innovation. Innovation in Public Relations.

Festival Caribe. 7 Gold. 1 Silver

2015

LIA. Silver. Digital. Use of Social Media.

LIA. Bronze. Digital. Media Promotion.

LIA. Finalist. Digital. Innovative Use of Digital.

LIA. Finalist. Integration. Integration.

El Ojo de Iberoamérica. Gold. Interactive. Use Of Social Media.

El Ojo de Iberoamérica. Silver. PR. Digital-Social Media.

El Ojo de Iberoamérica. Silver. Media. Film/TV

El Ojo de Iberoamérica. Silver. Media. Media Mix.

El Ojo de Iberoamérica. Bronze. Media. Digital Media.

El Ojo de Iberoamérica. Bronze. Content. Audiovisual.

El Ojo de Iberoamérica. Bronze. Content. Digital.

Clio Awards. Gold. Branded Content. Digital.

Clio Awards. Bronze. PR. Special Event.

PromaxBDA Latin America Awards. Gold. Marketing Digital.

Cannes Lions. Shortlist. Media: Use of Social Platforms.

Cannes Lions. Shortlist. Media: Publications & Media.

Cannes Lions. Shortlist. Direct: Publications & Media.

Cannes Lions. Shortlist. Direct: Use Of Social Audience.

Cannes Lions. Shortlist. Direct: Response/Real-Time Activity.

Agency: Ogilvy Panama

Client: Dairy Queen

Creative Direction: Werner Lemke / Kochi Restrepo

Art Direction: Franklin Lu

Production Company: VFX Panama

Agency: McCann Panama

Client: Credicorp Bank

Creative Direction: Kochi Restrepo

Art Direction: Olenky Rosales

Agency: Corkidi Studios

Client: Little Caesars

Creative Direction: Kochi Restrepo

Art Director: Geronimo De Diego

Production Company: Rey Films

Agency: Corkidi Studios

Client: Redox

Creative Direction: Kochi Restrepo

Photography: Wasaisa / Val Schnack

Agency: Corkidi Studios

Client: Cubitt

Creative Direction : Kochi Restrepo

Art Direction: Geronimo De Diego

Photography: Wasaisa

Agency: Corkidi Studios

Client: Cubitt

Creative Direction: Kochi Restrepo

Art Direction: Geronimo De Diego / Ernesto Lara

Photograhy: Wasaisa

Agency: Corkidi Studios

Client: Cubitt

Creative Direction: Kochi Restrepo

Art Director: Geronimo De Diego

Agency: McCann Panama

Client: ISUZU

Creative Direction: Kochi Restrepo

Art Direction: Ernesto Lara

Production Company: Plan B Peru

Agency: McCann Panama

Client: Credicorp Bank

Creative Direction: Kochi Restrepo

Art Direction: Olenky Rosales

Production Company: Tiempo Real

Agency: McCann Panama

Client: APLAFA

Creative Direction: Kochi Restrepo

Art Direction: Olenky Rosales

Production Company: Tiempo Real

Agency: McCann Panama

Client: Nestlé

Creative Direction: Kochi Restrepo

Art Direction: Ernesto Lara

Production Company: Whisky Films

Agency: McCann Panama

Client: Nestlé

Creative Direction: Kochi Restrepo

Art Direction: Ernesto Lara

Production Company: Whisky Films

Agency: Ogilvy Panama

Client: TOYOTA (RPSA)

Creative Direction: Kochi Restrepo

Art Direction: Victor Ordoñez

Production Company: VFX / Cine Animal

When they're not available, who's going to attend your call?

Another promo task. the brief was simple. Claro had all these new mobiles and they want to sell all  those new and catchy cell phones fast. 

So what we do? A bizarre campaign about this guy, BTW that's me :D dreaming with 2 incredible and beautiful models dancing a rip off of spandau ballet's True while he is enjoying his new phone. The campaign was named Déjate seducir (Let yourself be seduced) and was a success  

Her boyfriend's friends are her "friends" too she said

Claro Amigos VIP is a service that allows you to program 6 to 9 persons in your mobile to call them immediately without having to dial their phone numbers.   

When you marry your wife you also marries her family He said 

Claro Amigos VIP is a service that allows you to program 6 to 9 persons in your mobile to call them immediately without having to dial their phone numbers.   

Claro Panama delivers to us a brief about a promo they want to made possible during christmas. They put the name full house without any creativity, so we figure out something. What would happen if children gives their parents a new mobile and needs to explain to them how it works but their parents don't understand" So we use a panamanian quote "Me estás hablando en chino" or "Are you speaking in chinese" to develop this creativity. 

Beware the terrors of today

One of my favs. What would happens if we create a place where good actions can create cars and that was we did. We create the good actions factory, a christmas tree like factory with elfs included 

For all kind of...Heavy

too dangerous, even for your taste buds

Bronze winner. Ojo de Iberoamérica. Bronze. New talent

To encourage blood donation without staying only as a message of awareness we create the first bloody blood donations-powered film festival. Cine por tus venas ( Cinema through your veins) 

 We project the bloodiest films of all time and without censorship. To open the functions it should collect many liters of blood were used to give life to movies like Pulp Fiction, Kill Bill, 300, Machete and many others. 

Credits: 

Ricardo Casal

Kochi Restrepo

Juan Peña 

Pedigree - None can resist

Animals in 300D